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    <title>DemandGenix Blog</title>
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    <description>Demand generation insights, pipeline strategy, and B2B marketing advice from DemandGenix.</description>
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    <lastBuildDate>Wed, 25 Mar 2026 13:52:25 GMT</lastBuildDate>
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      <title><![CDATA[A demand gen measurement framework for lean B2B teams]]></title>
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      <description><![CDATA[A hybrid model combining free analytics tools with one simple form field, "How did you hear about us?", captures roughly 70–80% of the attribution that enterprise platforms provide.]]></description>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[b2b-marketing]]></category>
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      <title><![CDATA[Why MQLs Don't Convert: You're Measuring Intent Wrong]]></title>
      <link>https://demandgenix.uk/blog/why-mqls-dont-convert-youre-measuring-intent-wrong/</link>
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      <description><![CDATA[The difference between MQL volume and revenue is the difference between a pipeline that converts and a dashboard full of vanity metrics.]]></description>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[demand-generation]]></category>
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      <title><![CDATA[Demand Gen vs. Lead Gen: Which Should Your Lean Team Prioritise Right Now?]]></title>
      <link>https://demandgenix.uk/blog/demand-gen-vs-lead-gen-which-should-your-lean-team-prioritise-right-now/</link>
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      <description><![CDATA[How to balance demand gen and lead gen when you're short on time and budget]]></description>
      <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[demand-generation]]></category>
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      <title><![CDATA[What is Fractional Marketing? and why modern growth demands a new hiring model]]></title>
      <link>https://demandgenix.uk/blog/the-fractional-advantage-why-modern-growth-demands-a-new-hiring-model/</link>
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      <description><![CDATA[What is fractional marketing? Learn why scale-ups are choosing fractional Heads of Growth over agencies to drive strategy and ROI.]]></description>
      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[industry-insights]]></category>
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      <title><![CDATA[Case Study: How we doubled pipeline by leveraging intent data]]></title>
      <link>https://demandgenix.uk/blog/case-study-how-we-doubled-pipeline-by-leveraging-intent-data/</link>
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      <description><![CDATA[We targeted just 140 accounts using intent data and grew pipeline 111%. Here is the framework, the friction we faced, and the results.]]></description>
      <pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[demand-generation]]></category>
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      <title><![CDATA[AI won't create your Demand Gen strategy, but it will make execution 10x faster]]></title>
      <link>https://demandgenix.uk/blog/ai-demand-generation-what-works/</link>
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      <description><![CDATA[AI won't fix broken demand gen strategy, but it can make execution 10x faster. 7 practical use cases for lean teams, with copy-paste RACE prompts that actually work.]]></description>
      <pubDate>Tue, 14 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[demand-generation]]></category>
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      <title><![CDATA[Blog: Top 10 low-hanging fruit Demand Generation tactics for growing businesses]]></title>
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      <description><![CDATA[Here are ten simple demand generation tactics that any growing business can use to improve their marketing efforts.]]></description>
      <pubDate>Wed, 10 Sep 2025 00:00:00 GMT</pubDate>
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