I help B2B companies fix broken pipelines, lower CAC, and build predictable revenue engines. 20 years experience. Impact in 90 days.
Trusted by teams at
Most B2B teams are stuck between two expensive, time-consuming paths. There's a better way.
You don't need to choose between expensive and slow. Get senior demand gen expertise that adapts to your growth stage, without the overhead.
No boring audits. No endless discovery calls. Just a proven process that finds leaks, fixes them, and scales what works.
I tear down your ad accounts, analytics, and funnel to find the leaks. No stone unturned, no polite nodding — just brutal honesty about what's broken.
What you get:
We kill wasted spend, fix tracking, and launch high-intent campaigns. Fast execution, no committee meetings — just results you can measure.
What you get:
We layer on new channels and optimise for revenue, not just clicks. Every experiment tracked, every win documented, every playbook yours to keep.
What you get:
No black boxes. You own all the data, dashboards, and strategy. Every decision is documented, every experiment is transparent.
30-minute call to see if we're a fit. No pitch, just honest talk.
For teams that need ongoing direction.
For specific problems that need solving now.
Recommendations from colleagues and industry professionals
Creative Director
"Lee is an exceptional marketer who blends creativity with data-driven strategy to deliver campaigns that really do deliver. He’s collaborative, forward-thinking, and a fantastic partner to work with from concept through to execution. "
Product Marketing Leader
"Lee is a strategic thinker and a hands-on executor, blending creative storytelling with data-driven decision-making to deliver outstanding results. I highly recommend Lee to any organization looking for a results-driven marketer with strong leadership and strategic vision. "
Head of Sector Marketing
"Lee’s brilliant at balancing creativity with data-driven decisions, and he always knows how to deliver a great campaign. On top of all that, Lee is a genuinely great person to work with - positive, collaborative and always ready to support others."
Practical demand gen strategies and B2B marketing insights
What is fractional marketing? Learn why scale-ups are choosing fractional Heads of Growth over agencies to drive strategy and ROI.
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We targeted just 140 accounts using intent data and grew pipeline 111%. Here is the framework, the friction we faced, and the results.
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AI won't fix broken demand gen strategy, but it can make execution 10x faster. 7 practical use cases for lean teams, with copy-paste RACE prompts that actually work.
Read More →In my 20-years experience in working in scale up companies, I've felt the pain and pressure on marketing teams to hit growth goals. Companies need to scale fast, and choosing between an agency or building a team (or both) eats up valuable time.
I built DemandGenix to be the third option; boutique expertise with startup speed. I know what it's like to be under pressure to prove ROI, to have limited budget for experiments, and to need results yesterday while building for tomorrow.
My approach is simple: diagnose fast, fix the foundations, scale efficiently. No overly-long commitments, no enterprise overhead, just clear outcomes delivered in weeks.
Whether you need a quick audit, a strategic conversation, or you're ready to dive into a full engagement, I'm here to help. No sales pressure, just practical advice.